최근 MZ세대 사이에서 ‘강남 도파민’이라는 신조어가 폭넓게 확산되고 있습니다. 이는 지나친 자극적인 영상 에 노출되어 일시적인 쾌락을 추구하는 심리 를 지칭 . 이러한 흐름 에 맞춰, 마케터들은 차별화된 프로모션 방법을 구축하며, 개성 있는 콘텐츠을 선사 고객 의 호감 을 끌어내려 하고 있습니다. 간단히 '강남 도파민'은 MZ세대의 소비 패턴 를 반영하고 필수적인 전략으로 등장하고 있습니다. 강남의 도파민 뇌과학 기반의 영향력 전략 분석최근 온라인 커뮤니티에서 논
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